Sainsbury's has been named as the sponsor of the British Anniversary Games in the Olympic Stadium in July.
The three-day event includes the British Athletics London Grand Prix and a one-off Paralympic event.
Tickets go on sale on Friday.
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A guarantee from City Hall to bankroll the annual £2-3m bill was a key planning condition imposed by Westminster and Lambeth councils.
Detectives in Westminster are investigating after the man was discovered on the Route 189 bus in Marylebone shortly after midnight.
The plaque at number 16 Cowley Street in Westminster marks the brown brick Georgian townhouse where Sir John lived for 31 years.