Sainsbury's has been named as the sponsor of the British Anniversary Games in the Olympic Stadium in July.
The three-day event includes the British Athletics London Grand Prix and a one-off Paralympic event.
Tickets go on sale on Friday.
More top news
The action is aimed at firefighters who strike for part of a shift instead of a full day.
Stunned passers-by could barely believe their eyes when part of Covent Garden looked like it was crumbling away and taking off.
The women were originally living at a nearby hostel but forced to move out when funding was cut.