Producers of the show, which charts the trials and tribulations of wannabe girlband Eternity, say "with a heavy heart" they've decided to close.
– Judy Craymer, Producer of Viva Forever
"The show has evolved since we first opened and is now brighter, lighter and funnier, but despite the wonderful audiences and extremely positive feedback we just can’t make it work. I'm so proud of everyone involved in this production. Viva Forever! _may be taking it’s leave for now in the West End but the legacy of Spice Girls will never fade."_