Conservatives on the London Assembly are investigating ways to put a freeze on rising tube fares.
Amongst other ideas, they have come up a plan to allow tube stations to be sponsored.
Could we soon be seeing Brand Beckham at Victoria, and Russell Hobbs at Russell Square? Tom Barton has been to investigate.
More top news
A man in his 20s is dead and a 17 year girl has hand injuries after a stabbing in Tooting
Roads were closed in Barnet after a water main burst on Graham Park Way causing flooding and low water pressure.
Five police officers were hurt as they tried to break up an illegal rave at a dissued bank in south east London.