Conservatives on the London Assembly are investigating ways to put a freeze on rising tube fares.
Amongst other ideas, they have come up a plan to allow tube stations to be sponsored.
Could we soon be seeing Brand Beckham at Victoria, and Russell Hobbs at Russell Square? Tom Barton has been to investigate.
More top news
Judges in the European Court of Human Rights have rejected a plea from the parents of terminally-ill baby Charlie Gard to intervene.
A mum from Essex has launched a campaign to encourage young black women to stop altering their natural hair.
Arthur Simpson-Kent killed Sian Blake and their sons at their bungalow in Erith, south-east London.