Conservatives on the London Assembly are investigating ways to put a freeze on rising tube fares.
Amongst other ideas, they have come up a plan to allow tube stations to be sponsored.
Could we soon be seeing Brand Beckham at Victoria, and Russell Hobbs at Russell Square? Tom Barton has been to investigate.
More top news
Two 16 year-old teenagers have been jailed for a series of armed robberies involving mopeds in East London.
Labour leader tells May Day rally his party 'stand absolutely against racism in any form'.
Video has emerged of a police car colliding with a cyclist and driving over a bike during a mass bike ride in central London.