Conservatives on the London Assembly are investigating ways to put a freeze on rising tube fares.
Amongst other ideas, they have come up a plan to allow tube stations to be sponsored.
Could we soon be seeing Brand Beckham at Victoria, and Russell Hobbs at Russell Square? Tom Barton has been to investigate.
More top news
A police officer who spent six days crawling the London Marathon in a gorilla costume has finally completed the 26-mile route.
The victim of a "violent and sustained attack" on the top deck of a London bus has been named as Archie Sheppard.
Transport for London has made the badges and accompanying cards permanently available after a successful trial in autumn last year.