Conservatives on the London Assembly are investigating ways to put a freeze on rising tube fares.
Amongst other ideas, they have come up a plan to allow tube stations to be sponsored.
Could we soon be seeing Brand Beckham at Victoria, and Russell Hobbs at Russell Square? Tom Barton has been to investigate.
More top news
Tributes have been left in Caledonian Road in Islington where 15-year-old Alan Cartwright died after he was stabbed.
A boy has died after he and his friends were attacked while cycling in north London.
Three police officers have been praised for their actions in helping a four-year-old boy who had become stuck on a roof in Newham.