Conservatives on the London Assembly are investigating ways to put a freeze on rising tube fares.
Amongst other ideas, they have come up a plan to allow tube stations to be sponsored.
Could we soon be seeing Brand Beckham at Victoria, and Russell Hobbs at Russell Square? Tom Barton has been to investigate.
More top news
Philip Spence bludgeoned the three sisters from the United Arab Emirates in the four-star Cumberland Hotel - leaving them for dead.
A rare dog has been stolen by a man in Surrey who was pretending to want to buy it.
Two people are dead another person is in hospital after London and the South East was battered by the fallout from Hurricane Gonzalo.