Conservatives on the London Assembly are investigating ways to put a freeze on rising tube fares.
Amongst other ideas, they have come up a plan to allow tube stations to be sponsored.
Could we soon be seeing Brand Beckham at Victoria, and Russell Hobbs at Russell Square? Tom Barton has been to investigate.
More top news
London has welcomed in the Chinese New Year in style with the biggest party outside of Asia.
Detectives have launched a murder investigation after a man was fatally stabbed in Kensington.
The public is being urged to vote for a tree which symbolises the Scouting movement to secure a UK win in a Europe-wide competition.