Conservatives on the London Assembly are investigating ways to put a freeze on rising tube fares.
Amongst other ideas, they have come up a plan to allow tube stations to be sponsored.
Could we soon be seeing Brand Beckham at Victoria, and Russell Hobbs at Russell Square? Tom Barton has been to investigate.
More top news
London's Rio Ferdinand has announced his retirement as a professional footballer.
Two thousand women, and one very excited Barbara Windsor, put on their trainers today in a bid to raise money to fight cancer.
Two men have been jailed after a semi-automatic submachine gun was found hidden in a shoe box in a kitchen.