David Beckham has joined fashionistas Jemma Kidd, Jodie Kidd and Pixie Lott as Belstaff opened its newest flagship store in Bond Street.
The launch was marked with a motorcycle parade down New Bond Street. David Beckham was unveiled as the face of the brand's Spring/Summer 2014 campaign.
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Video taken in Soho Square shows sparks flying into the air as the men cut through a lock on the Ducati bike.