David Beckham has joined fashionistas Jemma Kidd, Jodie Kidd and Pixie Lott as Belstaff opened its newest flagship store in Bond Street.
The launch was marked with a motorcycle parade down New Bond Street. David Beckham was unveiled as the face of the brand's Spring/Summer 2014 campaign.
More top news
A lamp in the tower which houses Big Ben is to be switched off for the first time in more than 70 years.
Sir Bruce entertained audiences for more than seven decades.
Work in the tower will also pause over the bank holiday weekend.