David Beckham has joined fashionistas Jemma Kidd, Jodie Kidd and Pixie Lott as Belstaff opened its newest flagship store in Bond Street.
The launch was marked with a motorcycle parade down New Bond Street. David Beckham was unveiled as the face of the brand's Spring/Summer 2014 campaign.
More top news
Rail union RMT have slammed the move saying the company MTR is set to make "a killing at the British taxpayers' expense".
The meeting was arranged in the wake of Wednesday's terrorist murder of four people in Westminster.
Dozens of women gathered on Westminster Bridge to form a human chain in a show of solidarity with the victims of Wednesday's terror attack.