David Beckham has joined fashionistas Jemma Kidd, Jodie Kidd and Pixie Lott as Belstaff opened its newest flagship store in Bond Street.
The launch was marked with a motorcycle parade down New Bond Street. David Beckham was unveiled as the face of the brand's Spring/Summer 2014 campaign.
More top news
41-year-old Latvian Arnis Zalkalns was last seen at home in Ealing on Wednesday, 3 September. He was reported missing two days later.
He fell 30 feet to the floor. But despite the drama, it appeared the show must go on.
To some, it seemed like really poor taste. But to other hungry customers it seemed like a good way of spending £50.