Official logo to promote London

More than half of Londoners support the idea of a London logo, as Big Ben and red buses are voted the capital's most popular icons.

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Big Ben best represents 'brand London'

More than half of Londoners think the capital should have its own logo, a new survey has found. They thought traditional sights best represent the city, with Big Ben topping the list.

The poll found Big Ben was the most popular landmark to represent the city Credit: John Walton/PA Archive

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