A new survey by a brand strategy company has found that more than half of Londoners think the capital should have its own logo, and most would prefer it to be a traditional symbol like Big Ben.
Ria Chatterjee has been out in our ITV News London cab to find out what you think of the idea of Brand London.
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The Tory candidate for London mayor told members of Conservative Future that numerically the party were behind in the battle for City Hall.
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