A new survey by a brand strategy company has found that more than half of Londoners think the capital should have its own logo, and most would prefer it to be a traditional symbol like Big Ben.
Ria Chatterjee has been out in our ITV News London cab to find out what you think of the idea of Brand London.
More top news
Is your street among London's trendiest hotspots?
Some of the best stories from the past week on itv.com/london. Got a story? Email us at firstname.lastname@example.org
This is Gordon Hill. But you may know him by now as the Wealdstone Raider.