Londoners get behind city logo idea

A new survey by a brand strategy company has found that more than half of Londoners think the capital should have its own logo, and most would prefer it to be a traditional symbol like Big Ben.

Ria Chatterjee has been out in our ITV News London cab to find out what you think of the idea of Brand London.

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Official logo to promote London

More than half of Londoners support the idea of a London logo, as Big Ben and red buses are voted the capital's most popular icons.