More than half of Londoners think the capital should copy cities like New York indesigning its own logo, according to a new YouGov survey.
Londoners were also asked to decide which words most describeLondon, with 'diverse', 'creative' and 'proud' proving the most popular with residents.
Asked which sights most represent the city, traditional icons like Big Ben, Tower Bridge or the London Underground were the most common answers
Meanwhile, no respondents chose the Gherkin or the Olympic Stadium, both newer landmarks.
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Martin Allen, 15, disappeared on his way home from school in London in 1979 and was never seen again.