Majority of Londoners back London logo idea

More than half of Londoners think the capital should copy cities like New York indesigning its own logo, according to a new YouGov survey.

Londoners were also asked to decide which words most describeLondon, with 'diverse', 'creative' and 'proud' proving the most popular with residents.

Asked which sights most represent the city, traditional icons like Big Ben, Tower Bridge or the London Underground were the most common answers

Meanwhile, no respondents chose the Gherkin or the Olympic Stadium, both newer landmarks.

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Official logo to promote London

More than half of Londoners support the idea of a London logo, as Big Ben and red buses are voted the capital's most popular icons.