Words which best describe London

A new survey has found a majority of Londoners believe the city should have its own logo.

The YouGov poll commissioned by branding agency Landor Associates found that 51% of those living in the capital believe the city should have a logo compared with 31% who disagreed.

They were also asked to pick three words that best describe London. Here are the findings:

  • Diverse - 61%
  • Creative - 31%
  • Proud - 26%
  • Resilient - 19%
  • Tolerant - 18%
  • Aggressive -16%
  • Ambitious - 14%
  • Freedom - 14%

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Official logo to promote London

More than half of Londoners support the idea of a London logo, as Big Ben and red buses are voted the capital's most popular icons.