In a few hours Regent Street will welcome in the festive season by switching on the Christmas lights. Retailers have just begun showcasing their Winter collections on a large catwalk on Burlington Street, before a concert later this evening.
The show will kick off at 5pm and will include performances from Leona Lewis, Passenger, Eliza Doolittle, Emma Bunton and Melanie C, Imagination, MKS, Gabrielle, Richard & Adam, Only The Young and Jahmene Douglas.
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The capital's theatres also generate more searches than those in any other city, according to research by Google.
Union officials are expected to meet next week to plan further stoppages if talks fail to resolve the dispute.
Natalie Sharp and Christine Bicknell appeared in court over an alleged incident at a Lidl superstore in Wallington, south London.