Adopting the .london suffix will enable organisations to more closely associate themselves with "our great city’s powerful global brand", Boris Johnson said today, after it was announced that London would become one of the first cities in the world to get its own web domain.
The London Mayor added: "This is also an excellent opportunity to expand London’s digital presence, which in turn is set to generate funds to invest back into the city.”
More top news
A 20-year-old man who died in a triple stabbing outside Parsons Green Tube station has been named by police.
David Jones was responding to London's Fire Commissioner who said the term 'fireman' was outdated and should stop being used.
A report published by the Boundary Commission for England details plans to reduce the number of MPs by scrapping 50 constituencies.