Southbank's OXO tower lights up for PS4 launch

Sony's highly anticipated next generation Playstation 4 (PS4) games console has gone on sale in the United States.

Thousands of gamers braved the cold to queue overnight at outlets across the country to get their hands on the coveted console from 5am local time.

The PlayStation symbols on the OXO Tower in London Credit: Twitter/Playstation Europe

On Thursday, the famous symbols of the console's controller -a circle, cross, square and triangle - replaced the lettering on London's OXO tower.

The PS4 will launch in the UK on November 29, priced at £349.

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