London to get own web domain

London is to become one of the first cities in the world to get its own web domain in the biggest change to the online world since .com was launched nearly 30 years ago.

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Web domain shown 'huge interest' from businesses

Business applicants for the new .London web domain name could potentially gain more customers, the chief executive of the mayor's official promotional organisation for London said today.

Gordon Innes of London & Partners added:

When we have talked to London businesses and organisations about this, they’re extremely excited about the opportunities .london presents.

We are already seeing huge interest – not just from London’s most prestigious stores and visitor attractions, but also from local businesses and tradespeople.

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