Boris Johnson is launching a new campaign to promote the British menswear industry ahead of London Collections: Men, also known as Men's Fashion Week.
The sector currently brings £10 billion a year to the UK's economy.
To highlight the industry, the Mayor is opening a competition to find the most stylish postcode in the capital.
Those entering have the chance of winning a made-to-measure three-piece suit by E. Tautz, a pair of sharp shoes by Mr. Hare and a delightful tartan dog designed by Christopher Raeburn
Five runners-up will receive tickets to see the Hello My Name is Paul Smith exhibition at the Design Museum.
To find out more about the competition click here.
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