Boris Johnson is launching a new campaign to promote the British menswear industry ahead of London Collections: Men, also known as Men's Fashion Week.
The sector currently brings £10 billion a year to the UK's economy.
To highlight the industry, the Mayor is opening a competition to find the most stylish postcode in the capital.
Those entering have the chance of winning a made-to-measure three-piece suit by E. Tautz, a pair of sharp shoes by Mr. Hare and a delightful tartan dog designed by Christopher Raeburn
Five runners-up will receive tickets to see the Hello My Name is Paul Smith exhibition at the Design Museum.
To find out more about the competition click here.
More top news
He is believed to be one of the oldest victims in a worrying spate of recent knife crimes.
The new leader of the council at the centre of the Grenfell Tower fire has told ITV News she will not resign 'yet' after a furious backlash.
200 UK officers already working on the case are sifting through 15 tonnes of debris on each of the building's 24 floors.