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Londoners most likely to sacrifice salary in job search

Londoners care less about the salary of a new job than anyone else in the country, according to a new report.

They are also the least likely to look for short term benefits like a convenient location and a pleasant atmosphere - instead favouring longer term goals like career progression.

The report by recruitment firm Randstad found that Londoners were less likely than anyone else in the country to look for:

  • Competitive salary and benefits (61%)
  • Job security (49%)
  • A convenient location (34%)
  • A pleasant working atmosphere (50%)

But were more likely than any other UK workers to seek out:

  • Career progression opportunities (39%)
  • Strong company values (13%)
  • An organisation that promotes diversity (13%)
  • A company that provides quality products and services (12%)