London will get its first ever rainbow zebra crossing to mark today's Pride events. The crossing will be in place for today only at the junction of Pall Mall East and Suffolk Street. It's similar to ones that have appeared in Sydney and Tel Aviv.
To mark Pride week, 75 Boris bikes have also be rebranded with Ride with Pride logos.
Our pick of the most fabulous outfits at Pride in London 2014.
An estimated 300,000 people have descended on the capital for the country's largest celebration of LGBT culture.
All you need to see at this weekend's Pride in London festival.