London and its landmarks dominate overseas perceptions of the UK new research by the British Council has found.
When asked to name a UK place of interest more than a third (35%) of young adults in Brazil, China, Germany, India and the USA named London, making it by far the most common response.
This was followed by three London landmarks: Big Ben (7%), Buckingham Palace (5%) and the British Museum (5%). The only other city in the top ten was Cambridge, in seventh place (1%). In total, around two thirds named London or one of its landmarks.