A London tech firm is working with taxi giant Uber to create digital beer mats that will let you order a taxi without leaving your seat. Tamoco are usuing 'proximity technology' that allows messages to be sent to mobiles via beacons. Tapping your phone on your beer mat to open the Uber app. The company now has digital beer mats in more than 100 pubs and bars across London.
"Devices which use near-field communication technology are growing in popularity across bars and shops. It's fun for consumers and interesting for brands as people can interact with things in a natural way, without having to do anything out of the ordinary. "The ability to get instant messages with vouchers is a neat way to engage people and there's obviously an important safety aspect of swaying people away from driving home after a night at the pub."
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