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Russell Brand and housing campaigners claim victory after US property firm agrees to sell East London estate

Russell Brand joined the New Era Estate campaigners at demonstrations. Credit: Reuters

Campaigners from an East London housing estate are claiming victory after a US property firm agreed to sell it to an affordable housing group instead.

Westbrook Partners bought the New Era estate in Hoxton in March and residents feared they would be forced out when rents were put up. So they launched a noisy campaign to keep the estate affordable. With support from the comedian Russell Brand, the group staged demonstrations and even handed in a petition at Downing Street.

Following the campaign, Westbrook Partners have now agreed to sell the estate to an affordable housing group, the Dolphin Square Foundation, who have promised to take residents' earnings into account when they set the rents. Brand took to Twitter to celebrate the news: