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Sellers urged not to list property at unrealistic prices

Credit: Reuters

41% of homeowners in London would try to sell their property for a higher price than their estate agent quoted.

New research from online estate agency eMoov has warned that people could see their homes failing to sell for months because they have listed their properties way over their real value.

Its survey also found 31% of Londoners say getting the highest price is the most important factor when selling a home.

While only 3% would list their property at a lower price than they've been quoted by the estate agent.

Across the UK, it found the average home sold for £180,252 according to the latest Land registry report yet the average asking price on property website Rightmove is £279,000.