Advertisement

  1. ITV Report

Gatwick parking ad banned after cars found in residential streets

Credit: PA

An advert for car parking services at Gatwick Airport has been banned - because cars were being parked in local streets.

Gatwickmeetandgreet.net claimed that it was approved by Gatwick Police and Trading Standards.

It said it parked cars at a police-inspected compound that was fenced, floodlit and patrolled, although it added that "for the efficient orchestration of our parking service, your car may be parked in a quiet residential road."

Urban Parking, which owns the service, did not respond to the Advertising Standards Authority's (ASA) questions about a complaint about the company.

The ASA said it was concerned by Urban Parking's lack of response and apparent disregard for the advertising code and concluded that the company's claim that it was approved by police and Trading Standards was misleading in the absence of any substantiation.

The ASA said consumers were likely to understand that cars would be routinely parked at the compound and were likely to remain there for the duration of a stay.

But it concluded there was no evidence to support this claim either and it was therefore misleading.

The ASA ruled that the ad must not appear again in its current form.

We told Urban Parking to ensure their future advertising did not mislead in relation to where consumers' vehicles would be parked.

We also told them to ensure they were in a position to support their future objective claims with adequate evidence and that they did not claim they had been approved, endorsed or authorised by any public or other body if that was not the case.

– ASA