A new hard-hitting road safety campaign from the Hampshire and Thames Valley police forces reveals the four things which most contribute to fatal road accidents in their areas.
The behaviours have been labelled the 'Fatal 4' - and include not wearing a seatbelt; driving while under the influence of drink or drugs; speeding; and using hand-held mobile phones.
The Joint Operations Roads Policing Unit for Hampshire and Thames valley Roads Policing says that it wants drivers to realise that their actions can have fatal consequences. The video which accompanies the campaign shows a couple enjoying a night out at a casino where they commit the 'Fatal 4' behaviours which eventually lead to a serious road accident in which one of them dies. The credits thanks the families of victims who helped in the making of the video.
Based on research commissioned from the Berkshire-based Transport Research Laboratory (TRL) in 2016, the roads policing unit has said that an estimated 460+ road casualties in the areas concerned could be prevented each year if drivers were to stop committing the 'Fatal 4' offences. The figures include the following:
- 66 fewer people could be killed or seriously injured if every person in a car wore a seatbelt or the appropriate restraint
- 106 fewer people could die or be seriously uninjured if drink driving was eradicated
- 242 fewer people could died or be seriously injured if everyone using a hand-held phone stopped using a mobile phone while driving
The campaign is aimed at encouraging motorists to drive more safely, thereby reducing the number of accidents and resulting injuries or deaths.