Oxford's Covered Market was transformed into a wonderland yesterday as Oxford celebrated the city's most famous daughter.
Traders dressed up in rabbit ears and other costumes as families and children were swept up by the Alice in Wonderland-themed afternoon.
The Story Museum's event also included street theatre, face painting and festivities across the city.
Thirteen flamingos were hidden in independent retailers across Oxford city centre as part of Alice’s Adventure Trail, including eight within the Covered Market.
The market also hosted the Hatter and the Dormouse, who held a mad tea party in the market’s central courtyard.
The annual event celebrates Lewis Carroll's classic children's novel Alice's Adventures in Wonderland, which was written in the city in 1864.