With the economy in the doldrums, booking tickets for a play or concert might not be top of everyone's shopping list. So where does that leave the region's festivals?
Well, organisers of the Brighton one say they're working hard to ensure that many of the events are affordable, or even free. And today, they gave a flavour of what's in store when the Festival starts in May.
Malcolm Shaw reports and speaks to Andrew Comben, chief executive, and guest director Michael Rosen.
Singer Sinead O'Connor and We Need To Talk About Kevin author Lionel Shriver are among the big names announced for this year's Brighton Festival.
Performances of Beowolf, Faust, The Kite Runner and King Lear, as well as appearances by dance music heroes Fatboy Slim and Beardyman, are also among the highlights.
Guest director Michael Rosen, who will also be appearing, said: "It is a massive privilege for me to be a guest director of Brighton Festival. I believe in the chemistry of it, the way it will get the whole city talking and wondering."