Record £10.5m fine for SSE

Energy giant SSE is to be fined £10.5 million for mis-selling in what would be the largest-ever penalty imposed on a supplier, regulator Ofgem said.

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Consumer Focus: SSE 'not a case of one bad apple'

Consumer Focus has welcomed Ofgem's decision to fine SSE for the "systemic failure" in its direct selling operations.

This is not a case of one bad apple or one rogue sales team. The problems at SSE affected the whole direct selling operation and represent a fundamental failure at one of our biggest energy companies.

Other companies have also broken direct selling.

This has been a stain on the energy market since the introduction of competition. While the situation has got better and many companies have decided to end doorstep sales, the recent history casts a long shadow and Ofgem are right to take this scale if action.

– Adam Scorer, director of policy at Consumer Focus
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SSE 'very sorry' for mis-selling breaches

In response to Ofgem's £10.5m fine for mis-selling, energy firm SSE's corporate affairs director Alan Young said the firm was "very sorry" about the breaches of the rules.

He told the BBC Radio 4 Today programme

What we were doing was not adequately telling people about the terms and conditions of their contract or adequately making sure they had the information they needed to switch.

We have set up an independent compliance unit to make sure, to monitor, to audit, to randomly check energy sales across all channels now so customers can have the assurance when they are dealing with us there are safeguards in place and proper structures.

We have totally reformed our business in this area, we have restructured it.

Mr Young also defended the management team still being in place, insisting SSE was one of the "best companies in Britain".

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Examples of misleading claims made by SSE

According to Ofgem, some of the misleading claims made on the doorstep, over the phone or in-store to customers by energy firm SSE were as follows:

  • Telling some customers that they would save money when in fact they were switched on to a more expensive contract
  • Saying that by switching to SSE they would be getting the full reductions they’re entitled to, “just like the government intended”.
  • Saying that other suppliers were putting their prices or that price increases were higher than they actually were.
  • Suggesting they could put them on a “preferred customer tariff… with no standing charge”, omitting that they would be charged higher first tier unit rates instead of a standing charge.

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SSE failures found at 'every stage of sales process'

Energy giant SSE is to be fined £10.5 million for mis-selling, Ofgem has announced.

The regulator said "misleading and unsubstantiated statements" were made to potential customers about prices and savings that could be made by switching to the energy provider.

The fine is the largest ever imposed on an energy supplier. Credit: Press Association

Failures were found at every stage of the sales process from the opening lines on the doorstep, over the phone, to the confirmation process which follows a sale.

Ofgem also found that SSE management failures led to prolonged and extensive misselling.

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SSE's half-year profits rose 38% in November

Last November, energy firm SSE revealed a 38% rise in profits in their half year results.

It came a month after customers were hit with a 9 percent hike in their energy bills.

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Incoming SSE boss wants to rebuild customers' trust

In February, SSE's incoming chief executive Alistair Phillips-Davies told ITV News' Business Editor Laura Kuenssberg that he wants to rebuild customers' trust in the energy company.

He pledged that if customer service at the company falls short, customers will receive £20 off their bills.

SSE's incoming chief executive Alistair Phillips-Davies Credit: Andrew Milligan/PA Wire
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