Saving lives, stand by your man

ITV is today launching the Stand By Your Man Campaign, in partnership with Prostate Cancer UK. It aims to raise awareness of Prostate Cancer among men and women.

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  1. National

Prostate cancer survivors spark inspiration for film

A new film with an all-star cast is aiming to raise awareness of prostate cancer by telling the story of a cancer support group.

The inspiration behind the film comes from members of a real support group - one of many across the country - who meet in north London to speak about their experiences.

Between them they hope to encourage more men to talk openly about a disease that one in eight of all men will be diagnosed with at some point in their lives.

ITV News correspondent Lewis Vaughan Jones went to meet them:

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  1. National

Men are 'unaware' of the dangers of prostate cancer

Former footballer Mark Bright has warned that men are unaware of the dangers of prostate cancer.

Mr Bright said the recent campaign was trying to spread awareness and urged men around the age of 50 to go and get checked.

The former Crystal Palace player cited football as a way of spreading awareness:

"I just feel that football, which is predominantly a male crowd, and that's a great sort of area to target and to get the word out there."

  1. National

Film aimed at those 'not being reached' by campaigns

Martin Sadofski, who wrote the film Fathers Day, said it was important to reach an audience who were not usually reached by campaigns in order to raise awareness of prostate cancer.

The screenwriter, who was delighted with the A-list cast who starred in the film, said:

"The nice thing about it was to go for an audience that wouldn't normally read about prostate cancer so we wanted to go for the kind of guys that like football, watch blockbuster action films the guy on the building site, the taxi driver.

"It was important for us to reach an audience that weren't being reached."

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