More than twenty five off-licences and stores in Portsmouth have signed up to a new scheme to help cut excessive drinking.
Shops are being asked to stop selling any beer or cider over 6.5% in volume, not including premium products.
Dr Andrew Mortimore, Interim Director of Public Health, said, "It is estimated that alcohol misuse costs the NHS, criminal justice service and employers £74 million annually in Portsmouth.
A significant part of this can be attributed to the availability of "super-strength" alcohol. Also, Portsmouth's hospital admissions due to alcohol are above the average for the UK."