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The company behind the Brighton Sea Life Centre have launched a new marine conservation charity and started by condemning the massacre of dolphins in Taiji, Japan.
The Sea Life Marine Conservation Trust, which is headed up by Sarah Taylor, has appealed for zoos and other animal sanctuaries to withdraw any association with the dolphin drive fishery.
Sarah said, "Dolphins are herded into a cove and after some have been removed to go to captive facilities, the rest are cruelly butchered.
"We are proud to be working alongside global organisations such as the Whale and Dolphin Conservation group, to end the Taiji horror.
"This campaign very much reflects the new Trust's objectives, and is a good place for us to start."