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Video. It's a craze that has helped raise millions of pounds for Cancer Research UK, the 'no make-up selfie' where women post bare faced pictures of themselves online and make a donation.
Now Jeanne Marie Ryan, who says she was attacked in a nightclub, has published a shocking photo of her battered face to raise money for victims of sexual abuse and violence.
Kerry Swain went to meet her and also spoke to Natalie Brook from the Sexual Abuse and Rape Crisis Centre.