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A voluntary 'sugar tax' is being imposed on sugary drinks in Brighton from today, in the battle against record levels of diabetes and childhood obesity.
Brighton and Hove is the first in the UK to take such action - imposing a ten pence levy in restaurants, cafes and shops.
A can of coke can contain just over ten sugar lumps. A small carton of blackcurrant juice - seven. Even, a glass of orange juice can be five sugar lumps. An adult's daily consumption should be just seven.
More than 300 children were admitted to hospital in Brighton and Hove to have teeth removed. The NHS spends £80 million pounds a year on treating diet-related diseases in the area.
So, will the new charge be enough to tackle the health crisis? Here's Andy Dickenson's report.
We hear from teenager Aaliyah Aiyanyo, diabetes sufferer Michael Babbage, TV chef Jamie Oliver, Brighton Food Partnership Director Vic Borrill, newsagent Abs Istefanous, and Brighton Director of Public Health Dr Tom Scanlon.
Brighton is to become the UK's first Sugar Smart City. In a scheme launched today the city will introduce a range of measures in shops and restaurants to encourage people to eat less sugar. They'll include a ten pence levy on sugary drinks.