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Margate's Dreamland attraction is celebrating its first birthday with the launch of a bold new business strategy. The vintage amusement park is scrapping admission charges to boost visitor numbers. Instead, fun seekers will pay for individual rides. Managers hope the move will rescue the site from financial crisis. John Ryall reports.
The interviewee is Eddie Kemsley, Dreamland's Chief Executive.
Margate's Dreamland attraction has opens its gates for the first day of free-admission for visitors.
The vintage amusement park, which re-opened a year ago, hopes the move will rescue it from financial problems by boosting the site's disappointing visitor numbers.
Instead of paying an entry fee visitors will now pay for individual rides.