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As temperatures soar, the message is cover up and always wear sun cream to protect yourself . Today the NHS launched a new skin cancer awareness campaign, specifically aimed at men. Skin cancer rates have doubled in the south over a ten year period and they're still rising. Tom Savvides reports.
Skin cancer rates for men in the south are among the highest in the country and they're rising.
The NHS has started a campaign to persuade men to protect themselves in the sun. It comes as temperature are set to soar again today.
The warning comes as new research suggests the danger is not confined to the height of summer, following unseasonably good weather in April and May which could have damaged winter-white skin.
The Cover Up, Mate campaign urges men who spend long periods of time outdoors to protect themselves against the sun. Farmers, builders, sportsmen and gardeners are all being targeted by NHS England South's "Cover Up, Mate" campaign because of their prolonged exposure to the sun.
Stephen Walsh is a Skin Cancer Specialist...
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Men who work outdoors are being urged to protect themselves from the sun in the latest NHS skin cancer awareness campaign.