An eight-week campaign has been launched by police and councils in Kent to cut down on the number of accidents involving cyclists and motorbike riders.
Between 2010 and 2012, there were 2,000 casualties on the county's roads.
Of those, 27 were fatal accidents.
Road users are being urged to "Think Bike" or "Biker Think", with highly visible boards being put up to remind people to be aware of each other.
Motorcyclists make up less than 1% of road users but they account for almost a quarter of all road deaths every year in Kent and Medway.
Medway Councillor Phil Filmer said:
We ran our version of the Think Bike campaign last year and it was very successful with a lot of feedback from the public saying the roadside boards did make them think and look more vigilantly for 2 wheeled road users.
For the second year running we have extended the campaign to include cyclists as there is a worrying trend in the number of collisions involving people on bikes and we are keen to get the message out that drivers should be aware of everyone on two wheels.**
The M27 has been closed westbound due to an accident at Burseldon.
An air ambulance is due to land after a lorry driver was cut free from the cab.
Three lorries were involved in the crash.
Motorists are being urged to slow down whilst driving on New Forest roads as last year saw an increase in animals being hit by vehicles.
In 2013, a total of 104 animals were killed or injured on the roads, compared to a record low 82 in 2012.
Generally, the number of accidents has dropped from the early 90's when the 40mph limits were introduced.
Sue Westwood, clerk to the Verderers said, "A number of initiatives to combat animal accidents are in place including reflective pony collars, road signs, traffic calming measures and enforcement of the 40mph speed limit."
There are reports of five miles of stationary traffic on the M4 in Berkshire after a number of cars and a lorry were involved in an accident.
Six fire engines are at the scene just past junction 13 at Newbury heading towards London, according to an eyewitness on the motorway.
It is thought six cars were involved, but it's not yet known if anyone has been hurt.
The landlord of a pub - badly damaged by a lorry - has called for the speed limit in the area to be reduced. The driver was airlifted to hospital after the crash at the Rising Sun in Woolhampton yesterday. The landlord said it was an accident waiting to happen.
A Berkshire pub has been damaged after a lorry crashed into it.
The incident happened a short time ago at the Rising Sun in Woolhampton.
The A4 Bath Road is closed due to the accident
Part of the A34 in Hampshire will remain closed until early afternoon after a car transporter overturned and shed its load.Read the full story ›
Sussex Police are appealing for witnesses after a collision which has left a 75-year-old pedestrian in hospital with serious injuries.
The collision between a bus and the pedestrian happened on the High Street in Worthing, near the junction with Charlecote Road at about 2.20pm on Saturday October 6.
The pensioner, who is from Worthing, is being treated at the Royal Sussex County Hospital.
Anyone with information is being asked to contact Sussex Police on 101 quoting Operation Wyvern.
An investigation is underway into the death of an 82-year-old man whose mobility scooter fell from a walkway while he was riding it. He dropped 12 feet after falling through a glass wall in Fareham on Thursday 20 September at around three o'clock in the afternoon.
The man had just paid a visit to Fareham Health Centre on Osborn Road.
An 82 year old man has died after his mobility scooter crashed through a glass wall and fell 12ft at Fareham Health Centre in Hampshire.