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Mr Selfridge second series shooting starts

Jeremy Piven and Aisling Loftus on the set of the second series of Mr Selfridge

Based upon the life of flamboyant American entrepreneur Harry Gordon Selfridge, who founded the world-renowned store on London’s Oxford Street in 1909, the second series picks up the story in 1914 as the store celebrates its 5th anniversary of trading. Mr Selfridge is buried in Dorset.

Harry, played by Emmy award-winning American actor, Jeremy Piven (Entourage_), is proud of the store’s success but there is no time to rest on his laurels. With rumours rife and talk of war in Europe, he prepares staff for challenges times ahead.

With World War One imminent and set to be the greatest and most devastating in history, it will inevitably affect the lives of everyone in the store. Throughout these troubled times, Harry will turn to his family and friends and try and heal the rifts of the past.

In January this year, the first episode of_ Mr Selfridge_ achieved a peak audience of 9.4 million viewers. This made it the highest launch audience for a new ITV drama series since Scott and Bailey in May 2011. Filming will take place on location in London and Kent with transmission on ITV in 2014.