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'Don't be a Mug' school attendance campaign causes a stir

Is a council justified in telling parents 'not to be mugs' and make sure they don't take their children out of school in term time?

Many, including a mother of three, think East Sussex County Council is being patronising, to say the least.

The words are used in a high-profile campaign aimed at improving poor school attendance in the county. But critics say it's ill conceived and short-sighted.

Our reporter Andy Dickenson has been looking at both sides of the argument and speaks to mother Lara Stutchbury and Nathan Caine from the council.