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Chinese tourist campaign launched at Blenheim Palace

Video. It's one of the country's finest stately homes. Blenheim Palace in Oxfordshire is hoping to play a major role in attracting Chinese tourists to Britain, a country they have traditionally seen as too 'wet and cold.'

Today, a campaign was launched at the Palace to make us the number one destination in Europe for Chinese visitors.

Rachel Hepworth reports.

Blenheim Palace going green with hydropower plans

The palace is trying to become one of Britain's greenest Credit: Eye Ubiquitous/Press Association Images

Blenheim Palace, in Oxfordshire, will install a £180,000 hydropower scheme to generate clean electricity. The palace has teamed up with UK renewables firm Hallidays Hydropower to install the "Archimedean screw" design of hydropower as part of measures make the palace one of Britain's greenest.

The technology will be fitted on the River Glyme, at Bladon Dam, within the "Capability" Brown landscape surrounding the palace, and will generate enough clean electricity to power the equivalent of 18 homes as well as cutting carbon emissions.

It is expected to have a lifespan of 40 years, and subsidies for electricity generated from small-scale renewables, known as feed-in tariffs, will pay an estimated £12,600 a year for the scheme over the first 20 years.


More than 1,000 people brave cold for charity run

Chef Raymond Blanc dons scarf for start of OX5 race Credit: Steve Cottrell

More than a thousand people have braved the cold, chilly weather today to take part in this year's OX5 charity run at Blenheim Palace. The event is in aid of the Oxford Children's Hospital. The chef Raymond Blanc was there to start the runners off on their way around the course.

Lights, camera, action: why the stars flock to Blenheim

It's been transformed into a film set more than forty times - and Blenheim Palace in Oxfordshire STILL gets regular calls from movie directors wanting to shoot scenes there.

To celebrate its rich screen heritage, it's opened an exhibition featuring costumes worn by stars from Kenneth Branagh and Kate Winslet to Charlton Heston as well as props from the sets.

Kate Bunkall has been talking to Antonia Keaney.

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