In less than half a century the number of lions in Africa has plummeted by 75 per cent - most of them hunted for sport and trophies. Other big game animals are under similar threat.
Now Queen guitarist Brian May and singer Kerry Ellis are on the road with their Born Free tour to try to halt that decline. ITV News correspondent Andy Bevan watched them rehearse.
Legendary Queen guitarist and Surrey resident Brian May and West End and Broadway songstress Kerry Ellis will be performing in Brighton over the weekend. They have re-recorded the Oscar-winning song 'Born Free' in aid of Horsham wildlife charity, the Born Free Foundation.
We will interview Brian May on Meridian Tonight at 1800. Click on the video to find out more about Born Free.
An Anatolian Shepard dog from Hampshire will receive a special award in the House of Lords later.
Haatchi lost his rear leg and his tail after he was tied to a railway line and hit by a train.
Despite his injuries he has recently qualified as a Pets as Therapy dog and formed a close bond with his owner Owen.
Queen guitarist Brian May will present Haatchi with his award from the International Fund for Animal Welfare later.