A new beer has been created to help traders suffering since a devastating fire destroyed part of Eastbourne Pier.
The Long Man Brewery in East Sussex has teamed up with Eastbourne-based Curious Beer Club to support businesses affected by last month's blaze.
All profits up to #10,000 from the sale of the Craft Pier beer will go into a benevolent fund to help firms get back into business.
The fire on July 30 left the dome-shaped amusement arcade near the 144-year-old pier's entrance a scorched shell. Everyone escaped unharmed.<
It was initially suspected that an electrical fault could have caused the blaze, but Sussex Police are now treating it as "suspicious". No arrests have been made.
An Eastbourne resident has launched a crowd funding appeal to help the traders and businesses affected by the fire on the pier.
The money will go towards the Eastbourne Pier Benevolent Fund which will create pop up shops to help keep traders afloat while it's rebuilt.
The benevolent fund has been organised by the Chamber of Commerce, the Eastbourne Hospitality Association, Eastbourne Borough Council and Eastbourne MP Stephen Lloyd.
Mr Lloyd said: "This is a disaster for us. It is a lovely pier. It was built in 1870. It's heartbreaking, absolutely heartbreaking."
But he said two thirds of the pier remained intact and the structure could be repaired.
The crowd funding appeal has been launched by resident Bruce Salter.
Mr Salter, who has lived in the area for 15 years, described the pier as an "iconic" structure.
The fire broke out on Wednesday behind wood panelling in the arcade building.
Eastbourne Borough Council leader David Tutt has said he understood the fire had been started by an electrical fault, but fire crews have said the cause is unexplained and an investigation will take a number of days.
No-one was injured and the fire is not being treated as suspicious
Eastbourne Pier has always been a tourist attraction and, ironically, it's now more popular than ever. Sightseers have been arriving in the town to get a glimpse of the burnt structure. Tom Savvides reports
Following the raging fire that took hold of Eastbourne pier on Wednesday, the prime minister visited the seaside town to announce vital funding for the pier. Two million pounds have been set aside by the government to help rebuild the iconic Sussex landmark. John Ryall sends this report from Eastbourne.
New footage has been revealed by Newhaven RNLI shows how the second RNLI crew assisted the team of firefighters and original RNLI at the scene of the Eastbourne fire.
The blaze tore through the Sussex landmark on wednesday and left a burnt out shell.
Police investigating the fire that ripped through Eastbourne's historic pier on Wednesday afternoon (July 30) have confirmed that they are now treating the incident as suspicious.
The Prime Minister visited the site of a fire that destroyed part of Sussex's biggest landmarks.
David Cameron went to Eastbourne pier this morning to see the extent of damage and reassure residents that the government will help to rebuild it.
David Cameron and George Osborne have seen first-hand the destruction wrought by a fire on Eastbourne Pier - as it was announced that the resort is to be given up to £2 million.
The Prime Minister and Chancellor visited the East Sussex seaside town two days after part of the 144-year-old structure was left a scorched shell.