A national campaign warning of the dangers of beauty appliances is being backed by Hampshire Fire and Rescue.
It's thought 650,000 house fires in he UK have been caused by a hair straightener.
The new campaign called 'pull the plug' urges people to turn off their cosmetic gadgets.
"Straighteners can reach temperatures of more than 235C and can take up to 40 minutes to cool down. Considering that they reach temperatures hotter than a deep fat-fryer, there's a very high risk of damage or fire if left near flammable materials.
"Our research shows that one in 12 women have left a beauty appliance switched on at some point or other, which is extremely worrying.
"Our advice is to pull the plug on your appliances: switch them off when you've finished using them and leave them to cool on a mat or heat proof surface."
The Isle of Wight Fire and Rescue Service identified at an early stage that the fire which broke out at a car workshop in Cowes was accidental.
The fire occurred during vehicle repairs in a car repair workshop and spread quickly to adjoining buildings due to the involvement of flammable liquids.
Businesses are being reminded of the importance of ensuring that they have suitable fire procedures in place and that staff are trained to use provided extinguishers if required.
Homes have been evacuated, ferries suspended, and plumes of smoke seen for miles. Fire crews remain at the scene of a major blaze on the Isle of Wight which has destroyed a car repair workshop.
At it's height, up to 40 firefighters were tackling the blaze at TJ Motors - a car repair workshop in Medina Village in Cowes.
It then spread to the boatyard next door which contained fifty fibreglass boats.
There were fears explosive cyclinders found on site would explode. Richard Slee reports....
The Isle of Wight Fire and Rescue Service remains on site at Bridge Road in Cowes this evening, with crews reporting the fire is almost suppressed.
Properties in Thetis Road have been evacuated due to the ongoing incident at the Industrial Park. Until advised otherwise by the Emergency Services, residents will be unable to return to their properties.
Residents from Thetis Road are being directed to attend the Cowes Corinthian Yacht Club on Birmingham Road which has been set up by the Isle of Wight Council as a Temporary Place of Shelter until residents are able to return to their homes.
An emergency helpline has been set up for residents of Thetis Road to call: 01983 823407.
Passengers travelling on Red Funnel ferry services have been left stranded on the ferry for almost three hours after a huge fire broke out in Cowes on the Isle of Wight.
All sailings have been cancelled on Red Funnel between Southampton and East Cowes, and between Southampton and West Cowes due to the blaze which started at TJ Motors in Medina Village.
These passengers spoke to ITV Meridian about their journey.
"We have cordoned off the local area and evacuated local residents and businesses whilst our colleagues deal with the fire.
"The smoke is moving from West Cowes towards East Cowes across the river. The chain ferry service is currently suspended.
"Residents in East Cowes may be seeing a lot of black smoke being blown towards the area and we are therefore asking them to keep their windows shut as a precaution.
"We appreciate your patience while we deal with this incident."
Cowes Carnival has revealed its lost everything in the blaze in Cowes.
The Chairman of the charity which is located next door to the car workshop on fire, TJ Motors, has confirmed that the charity has taken a massive hit because of the blaze.
Upto forty firefighters are tackling the blaze in Medina Village.
It has to the boatyard next door which contains fifty fibregalss boats.
All Red Funnel ferry sailings have been cancelled due to a large fire which has broken out in the Medina Village area of Cowes on the Isle of Wight.
The blaze started at TJ Motors.
The Chairman of Cowes Carnival which is located next door to the car workshop, has confirmed that the charity has taken a massive hit because of the blaze.
There are fears two floats have been destroyed.
Eyewitnesses say small explosions are still being heard with firefighters taking breathing apparatus into the site.
Forty firefighters are tackling a huge blaze at a car warehouse in Cowes on the Isle of Wight,
It started at around 12:30 on Bridge Road.
Up to fifty fibre glass boats and a number of cars are involved. A 200 metre cordon is in place and police have evacuated a nearby road.
Crews say there are highly explosive cylinders on site.
Large plumes of smoke can be seen billowing from a fire at a car factory in East Cowes.
Fire crews were called to Medina Village in Bridge Road.
Video courtesy of Ross Adamson.