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Tackling food waste in Oxfordshire head on

A new campaign is being launched today to crack down on the thousands of pounds worth of food wasted in Oxfordshire every year.

"Too Good To Waste" which has been organised by the County Council, will see "Take Me Home" boxes given to 100 restaurants to offer to diners, so they can go home with the food they can't eat.

Research has shown that people don't ask to take the food they are enjoying home because they are embarrassed.

The campaign aims to make it socially acceptable as well as a positive experience for diners.

County Councillor David Nimmo Smith said, "Food waste is a serious problem. For every meal eaten in a UK restaurant, almost half a kilo of food is wasted.

"Too Good To Waste" in Oxfordshire will tackle plate waste head on. We're aiming to make it as natural here in the UK as it is to take food home in countries like the USA."

"Too Good To Waste" has been organised by the county council to help stop food waste Credit: ITV Meridian

Festive food - what a waste

I'm sure most of us managed to eat drink and be merry over the last fortnight, and have probably got the credit card bill to prove it. But as the holiday period comes to an end, how much of our festive feast has been thrown away?

It's estimated the average household wastes food costing £40 every month - that's nearly £500 a year. Martin Dowse has been investigating what can be done about it, when so many people are struggling to make ends meet.