While 90% of people believe donating an organ is the right thing to do - only 30% are signed up to the organ donor register.
During our week-long campaign - 9,055 people signed up to the register in our region - compared to just 818 during the same period in 2012.
ITV launches a new campaign, From the Heart, to raise awareness of organ donation and the NHS Organ Donor Register.
Back in February, we appealed for your help to save lives and your response has been incredible. Our From the Heart campaign aimed to increase the number of people on the organ donation register. You signed up in your thousands.
The number of people registering in the Meridian region was particularly high. Stacey Poole looks back at the plight of those on the transplant list - and the difference that organ donation can make.
The number of people signing up to become organ donors in our region is up a massive 1000%. During our week-long From the Heart campaign 9,055 people added their names to the register in our region, compared to just 818 during the same period in 2012. Stacey Poole explains.
Thousands of people have joined the organ donor register following a major campaign by ITV News Meridian.
In February of this year we launched our From the Heart campaign. Since then more than 9,000 people have joined the register in our region, compared with just 818 during the same period last year.
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Extended edit: A cystic fibrosis sufferer who lost her battle with the illness last week has given the gift of sight to someone else. Sam Yates took part in ITV Meridian's 'From the Heart' Campaign - to help get people to sign up to the organ donor register. Stacey Poole reports.
Click video: A cystic fibrosis sufferer who lost her battle with the illness last week has given the gift of sight to someone else. Sam Yates took part in ITV Meridian's 'From the Heart' Campaign - to persuade people to sign up to the organ donor register.
ITV's awareness-raising campaign for organ donation, From The Heart, drove a record number of responses to the NHS Organ Donor Register online on February 13th, with 48,000 people applying to join the register in one day.
ITV’s week of activity on-air and online, included two hours of peak time programming devoted to raising awareness of, and examining the issues around organ donation. On February 13th, a Tonight special on organ donation at 8pm was followed by an entertainment show at 9pm, From The Heart.
On the day these programmes aired, NHS Blood and Transplant experienced a record breaking amount of people logging on to their site to join the Organ Donor Register - more donation pledges on a single day than ever before.
Courtney Pearson from Sheperdswell, near Dover, became the first person in the world to have a liver transplant for a rare genetic disorder. Now she's started college and looking forward to the life ahead of her. We've been back to meet her, as Jenny Line reports.
During ITV's From The Heart week to raise awareness for organ donation, record numbers of people applied to join the NHS Organ Donation Register.
On Feb 13th, when an ITV special programme on organ donation was broadcast, a record 48,000 applied online to join the register, with nearly 147,000 throughout the week.
Sally Johnson, Director of Organ Donation and Transplantation at NHS Blood and Transplant said:
"We could not have foreseen the unprecedented numbers of people who responded to the call to join the Organ Donor Register.
"So to each and every person who is now on the Register and crucially, has told their family, thank you."
How far would you go to save the life of someone you don't know and may never meet? Well Carol Laker gave up a part of herself. In the last of our series, From the Heart, Carol explains to our correspondent Sarah Saunders why she believes everyone should consider carrying a donor card.