ITV has teamed up with charity Prostate Cancer UK to ask people to stand by the men in their lives and fight against the disease.
Actor Neil Stuke, who stars alongside Ray Winstone and Tamzin Outhwaite in a new film about prostate cancer, writes about the disease.
More than 40,000 men are diagnosed with prostate cancer in the UK every year, yet few get themselves tested. Here's what you need to know.
Prostate cancer is the most common cancer in men, but many are reluctant to seek help. ITV and Prostate Cancer UK are aiming to change that with a new campaign called Stand By Your Man.
The awareness campaign is encouraging men and their partners to spot the signs and to seek prompt treatment. Tom Savvides reports on how raising awareness can save lives.
The report is followed by an interview with Meg Burgess, a nurse from Prostate Cancer UK.
The CEO of Prostate Cancer UK has said the Stand By Your Man campaign is a "real opportunity" to get men and their loved ones talking about prostate cancer.
Owen Sharp, who praised the "incredible" cast list involved in the Fathers Day film, said:
"We know we are starting to raise awareness but we know we have so much further to go.
"The whole idea behind it is to get conversations going around every kitchen table, round every journey in every car or any other time people are talking about things."
Martin Sadofski, who wrote the film Fathers Day, said it was important to reach an audience who were not usually reached by campaigns in order to raise awareness of prostate cancer.
The screenwriter, who was delighted with the A-list cast who starred in the film, said:
"The nice thing about it was to go for an audience that wouldn't normally read about prostate cancer so we wanted to go for the kind of guys that like football, watch blockbuster action films the guy on the building site, the taxi driver.
"It was important for us to reach an audience that weren't being reached."
Former footballer Mark Bright has warned that men are unaware of the dangers of prostate cancer.
Mr Bright said the recent campaign was trying to spread awareness and urged men around the age of 50 to go and get checked.
The former Crystal Palace player cited football as a way of spreading awareness:
"I just feel that football, which is predominantly a male crowd, and that's a great sort of area to target and to get the word out there."
Actor Cyril Nri has called on men are worried that they might be suffering from prostate cancer to go and get tested.
Recalling his own family's experiences and those in the wider Afro-Carribean community, the actor urged men to go and get checked out because "you don't need to suffer from it".
"Men very rarely talk about illness. I don't like visiting the doctor. Most of my friend's don't like visiting the doctor. We just stay away and think ' Oh it will go away'
"If you have any inkling that you are suffering from this go and get it checked."
Jenny Heal from Whiteley talks to Tom Savvides about how nagging her husband saved his life. Geoff Hill was diagnosed and treated for prostate cancer. ITV is running a series of reports as part of the Stand By Your Man Campaign.
ITV's Stand By Your Man Campaign is underway. Tom Savvides talks to Geoff Heal from Whiteley who was diagnosed with prostate cancer after his wife and daughter pestered him to get a check.
ITV's Stand By Your Man Campaign starts today encouraging men to get checked for prostate cancer. Jenny Heal from Whiteley in Hampshire persuaded her husband Geoff to get checked - he was diagnosed and treated for the illness.
Today marks the launch of a new short film starring Ray Winstone and Tamzin Outhwaite about prostate cancer.
Father's Day - which also stars Charles Dance, John Simm and Neil Stuke - will screen on this Sunday on ITV4. Watch the trailer below.