It's been hotter in the south than Istanbul and the Canary Islands today - as the region basks in a heatwave that's set to last the rest of the week. The mercury hit - 32 degrees - at Heathrow Airport today. And we saw 30 degrees in parts of Sussex and Hampshire. But the sunshine comes with a health warning. The young, the old, and pregnant women are being warned to avoid the midday sun - and keep hydrated. Mary Stanley reports on how the South has been trying to keep cool.
The South East has basked in the hottest day of the year so far and the scorching sun is set to keep temperatures some 10 degrees above the average for this time of year.
There are concerns about the elderly - and other vulnerable people in the heat and UV levels are reaching as high as Cyprus and Gibraltar.
But this heatwave is great news for the Kent and Sussex tourist trade.
Abigail Bracken visited Margate earlier today.
High temperatures stay with us over the weekend here is the forecast with Philippa Drew.
Temperatures have continued to rise this weekend, reaching almost thirty degrees centigrade in parts of the South. And with the warmer weather comes a boom in businesses for some of our coastal resorts. Andrea Thomas has been to one town in Kent to gauge the 'sunshine effect'.
She spoke to Derick West, a retired fisherman, Brian Hitcham from the Whitstable & District Chamber of Commerce and some very happy day-trippers.
It's been a long time coming but it seems the summer has finally arrived. This weekend will see the start of the hottest spell since 2006.
To coincide with the warmer weather, a mum from Dorset is warning others about the dangers of paddling pools. Debbie Brown's seven-year-old son was left severely brain damaged when he fell into one at a birthday party.