An eight-week campaign has been launched by police and councils in Kent to cut down on the number of accidents involving cyclists and motorbike riders.
Between 2010 and 2012, there were 2,000 casualties on the county's roads.
Of those, 27 were fatal accidents.
Road users are being urged to "Think Bike" or "Biker Think", with highly visible boards being put up to remind people to be aware of each other.
Motorcyclists make up less than 1% of road users but they account for almost a quarter of all road deaths every year in Kent and Medway.
Medway Councillor Phil Filmer said:
We ran our version of the Think Bike campaign last year and it was very successful with a lot of feedback from the public saying the roadside boards did make them think and look more vigilantly for 2 wheeled road users.
For the second year running we have extended the campaign to include cyclists as there is a worrying trend in the number of collisions involving people on bikes and we are keen to get the message out that drivers should be aware of everyone on two wheels.**
– Phil Filmer, Medway Council's Portfolio Holder for Front Line Services
A motorcyclist who died in a collision near Ditchling on Tuesday has been named as Neil Crouch from Scaynes Hill.
Neil, a serving Sussex Police officer based at Gatwick, died at the scene after his motorbike was in collision with a Ford Focus and a Daihatsu Charade on the B2112 Common Lane, just south of the junction with the B2113 Folders Lane.
He was off duty at the time. The occupants of the two cars were uninjured.
Anyone who witnessed the collision is asked to call Sussex Police on 101 quoting Operation Motcombe.
A 17 year old Alton man has been bailed in connection with the death of a young couple. Officers say that Julian Farley, 25, and Jessica Ellis, 23 were following a black Nissan Micra, driven by the man when the accident happen. They are appealing for witnesses to the crash to come forward.