While 90% of people believe donating an organ is the right thing to do - only 30% are signed up to the organ donor register.
ITV launches a new campaign, From the Heart, to raise awareness of organ donation and the NHS Organ Donor Register.
Two firefighters from Portsmouth have completed a 20-day running and kayaking challenge raising funds for Hampshire hospitals.
During ITV's From The Heart week to raise awareness for organ donation, record numbers of people applied to join the NHS Organ Donation Register.
On Feb 13th, when an ITV special programme on organ donation was broadcast, a record 48,000 applied online to join the register, with nearly 147,000 throughout the week.
Sally Johnson, Director of Organ Donation and Transplantation at NHS Blood and Transplant said:
"We could not have foreseen the unprecedented numbers of people who responded to the call to join the Organ Donor Register.
"So to each and every person who is now on the Register and crucially, has told their family, thank you."
We are launching an exciting new campaign to help save thousands of lives and we want your help. Every day 3 people will die waiting for a transplant, due to the desperate shortage of donor organs.
There are currently ten thousand people waiting for a transplant, and none of them know whether they will get the call in time - life is a lottery on the transplant list and we want to try and change it. So, all this week we'll be looking at the issue and speaking to people like Jeffrey.
Jeffrey was badly ill with kidney disease 3 years ago. He tells Sangeeta that having a transplant changed his life.
Two firefighters from Portsmouth have completed a twenty day running and kayaking challenge supporting Portsmouth and Southampton hospitals to raise awareness of the NHS Organ Donor Register. One of the men, Stuart Vince, donated his kidney to a friend.