Like them or loath them, tattoos are now big business. There is money to be made in decorating other people's skin. In fact, in the last 10 years the number of tattoo parlours has more than doubled.
It's always been a largely male dominated industry - but more women are now entering the profession. Heather Edwards went to meet a female tattooist who says business is booming at her salon in Cove near Farnborough.