Lots of people across the Meridian region have been dressing up in their finest festive knitwear today, in support of 'Text Santa Christmas Jumper Day'.
And tonight, here on ITV, celebrities will come together for the annual fundraiser - a three-hour live show with music and entertainment, to raise money for the 'Text Santa' charities.
The presenters have been busy in rehearsals - where they were joined by our reporter, Lauren Hall.
It's the season of giving - and ITV's Text Santa is back. Friday is Christmas Jumper Day - and we'll have a bumper programme filled with celebs and TV personalities. All for a good cause.
This year Text Santa is raising money for three charities - including Macmillan. The cancer charity provides support to thousands of people across the South. And Sam Holder's taken a look at one of their special care units in Sussex.
This Friday a whole host of celebrities will be donning their Christmas jumpers to support Text Santa.
It's ITV's annual charity fundraiser. And one of the charities to benefit this year is Make a Wish.
They grant magical wishes to children with serious illnesses. Andrew Pate went along to meet one five-year-old who's just returned from a special trip.
Celebrities from across the South are getting ready to support ITV's charity - Text Santa. On 18 December - or Christmas Jumper Day - there'll be a star-studded spectacular, raising money for worthy causes.
But what happened to the money raised last year? Andrew Pate has been finding out...
Every year around this time, some of the biggest names in showbiz take to our screens in support of ITV's annual charity appeal, Text Santa. And this year is no exception.
On 18 December - or Christmas Jumper Day - there'll be a star-studded charity spectacular here on ITV.
Holly Willoughby is one of the celebs hoping to help raise millions of pounds for good causes, as Emma Wilkinson reports.
December's here already and, of course, that means the countdown to Christmas is officially underway.
It also means the start of ITV's Text Santa campaign which will see fundraising events across the country between now and the big ITV show on 18 December.
To launch the festivities we decided to help out at a pub quiz, and who better to host it than our very own master of ceremonies, Simon Parkin.
Teams at the Silver Fern in Warsash got into the competitive Christmas spirit and were pitted against each other in a test of general knowledge, sport and entertainment.
At Downton Abbey, Lord Grantham is looking for the right Father Christmas for the Abbey. It's a highly sought after part, as those who turn up for the audition include Brenda Blethyn as Vera.
A scuba-diving Santa Claus took time off from preparing for Christmas by taking the plunge at Hastings’ Blue Reef Aquarium.
The fearless Father Christmas was joined by one of his elf helpers as they donned scuba gear and entertained surprised visitors to the Rock-a-Nore Road attraction.
The sub-aquatic Saint Nick temporarily shared the giant tropical ocean display with a variety of sharks, rays and hundreds of brightly coloured reef fish.
Blue Reef’s Leanna Lawson said: “Several metres underwater may not be the first place you’d expect to come face to face with Father Christmas.
“It just goes to show there really isn’t anywhere Santa can’t deliver presents – and it’s certainly a lot warmer than the North Pole."
This Friday is ITV's Text Santa - a marathon programme, with big celebrity names - raising millions of pounds for great causes. Thanks to your donations and fund-raising efforts, over £5 million was raised last year.
Six charities benefited - Age Uk, Barnardo's, BeatBullying, Clic Sargent, the British Heart Foundation and Hospice UK.
This year, there are new charities - and this week we'll be highlighting their work.
Tom Savvides meets a brave 13-year-old, from Worthing, in Sussex, - supported by nurses from the Wellchild charity.
This week we have been finding out how ITV's Text Santa charity appeal is changing lives across the South East.
Here's the story of a young man - Aaron Davies, who had a heart transplant at the age of 26 following a sudden illness. As Andrea Thomas reports, The British Heart Foundation has been helping him on the long road to recovery.