More than 70 new signs are being put up on a notorious stretch of road in the South to try and improve safety.
It is hoped the new signage at Ringwood on the Hampshire Dorset border will help to reduce the number of accidents along the A31 between the Ashley Heath roundabout and Burley.
There have been a number of fatalities on this stretch of road in recent years - including 16-year-old Jade Clark who died after being knocked off her moped in February last year. Here's Martin Dowse's report.
The interviewee is: Councillor Michael Thierry, Ringwood Town Council.
A local man has died in a crash on the A31 in Dorset.
It happened last night between Winterbourne and Bere Regis.
A blue Subaru travelling west tried to over-take a lorry but hit a Skoda travelling east, pushing it off the road.
The driver of the Skoda died whilst the two passengers was seriously injured.
A Mercedes was also involved in the crash, being pushed into a ditch by the Skoda.
The driver of the Mercedes was uninjured.
The A31 was closed last night as Dorset Police carried out a full forensic traffic investigation.
They also believe another car may have been inconvenienced, described as a small green hatch back.
They are keen to talk to the driver of this car or to anyone else who may have witnessed the crash.
Pleased call Dorset Police on101 with any information.
A banned driver jailed for causing the death of a 16-year-old moped rider from Ringwood has lost an appeal against his sentence. Jade Clark was hit by 58-year-old Brian Hampton on the A31 in February last year.
Hampton, who admitted causing death by careless driving and was found guilty of perverting the course of justice, was jailed for six years. Today, three judges at the Court of Appeal said he deserves every day of the sentence.
A driver jailed for six years over the death of a teenager is appealing his sentence.
Brian Hampton was convicted of causing death by careless driving and perverting the course of justice.
It's after he knocked 16-year-old Jade Clark off her moped on the A31 in Hampshire last February and then tried to cover up his crime.
A woman whose daughter was killed as she rode her moped on a notorious stretch of road in Hampshire has organised a petition calling for the speed limit on that road to be cut.
Sixteen-year-old Jade Clark was just 16 when she died on the A31 at Ringwood on the 24th February 2013. Her mother says if the speed limit had been reduced from 70 to 50 miles per hour between the Burley junction and the Ashley Heath roundabout, then Jade might have survived.
Last year, the government said that only three per cent of the accidents on the road were due to speeding and the limit would not be reduced. Martin Dowse reports.
A motorcyclist has died and another is in a serious condition in hospital following a collision on the A31 near Ringwood.
The two men came off their bikes yesterday evening at 6:15pm when they hit a horse, which also sadly died.
The men were taken to hospital but one of the men died of his injuries.
An investigation is underway to find out how the horse got onto the busy road.
Up to five hundred bikers are expected to come together to remember a teenager killed on a Hampshire road. Jade Clark from Ringwood was riding her moped on the A31 in February when she was involved in a crash.
Today motorcyclists are planning to ride in convoy along the M3, the M27 and the A31 in memory of the 16-year-old who was a member of the Young Firefighters Association at Ringwood.
The ride will start at Farnborough at 9am and pick up other riders on the way to Ringwood Rugby Club.
The Highways Agency is being urged to reclassify a road in Dorset where a 16-year-old girl died.
Councillors want to see the speed limit reduced on the A31 where Jade Clark was killed while riding on her scooter.
Police investigating the accident near Ringwood are continuing their efforts to find a Volvo which may have been involved. A £5,000 reward has been offered for information.
Police hunting for the driver involved in the hit-and-run death of a teenage girl in Dorset have now spoken to more than 700 people who drive similar cars.
Jade Clark, who was 16, was killed while riding her scooter on the A31 near Ringwood last month. Detectives have been speaking to hundreds of Volvo XC90 owners to eliminate them from the investigation. A £5,000 pound reward has been offered for information.