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Designer Hemingway takes on Margate's Dreamland

First it was the Tracey Emin effect that helped to transform Margate into a hip seaside destination, and now the fashion designer Wayne Hemingway has brought his vision of the future to the town.

He is working with the Dreamland Trust to transform the once world famous, but now derelict, theme park. Today, as Andrea Thomas reports, he was on the seafront to outline his plans.

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Dreamland designers selected

Designers Wayne Hemingway MBE, Gerardine Hemingway MBE and the award-winning HemingwayDesign team have been selected to bring forward the overall design

and branding for the forthcoming revival of Margate's Dreamland.

From their origins selling second hand clothes on Camden and Kensington Markets in the early 1980s, Wayne and Gerardine Hemingway built Red or Dead into a fashion label which received global acclaim, winning the British Fashion Council’s Streetstyle Designer of the Year Award three years in a row.