Hotels across the country will be offering discounts to help boost business in some of the most popular tourist destinations, including the South's holiday hotspots in Kent, Oxford, Sussex and Dorset. It comes as Bournemouth has been named best British beach in a new survey.
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A damp and cold night ahead. Valentine's Day will start cloudy but become brighter in the afternoon. Risk of showers along the Kent coast.
Cold and damp tonight with outbreaks of rain. A cold and dull start to Valentine's Day but becoming drier and brighter by the afternoon.
Rain turning more patchy this afternoon but more persistent along the coast. Feeling cold in the brisk north-easterly wind.