Hotels across the country will be offering discounts to help boost business in some of the most popular tourist destinations, including the South's holiday hotspots in Kent, Oxford, Sussex and Dorset. It comes as Bournemouth has been named best British beach in a new survey.
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Richard Jones visited St Helena in 2009 when plans for an airport had been put on hold. Now he reports on some dramatic changes.
Monday's weather for the west of the region
Monday's weather for the east of the region