Hotels across the country will be offering discounts to help boost business in some of the most popular tourist destinations, including the South's holiday hotspots in Kent, Oxford, Sussex and Dorset. It comes as Bournemouth has been named best British beach in a new survey.
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Holidaymakers have been describing the terrifying moment they were caught up in an earthquake which hit parts of Greece and Turkey.
Friday night's forecast for the west of the region
Friday night's forecast for the east of the region