Southeastern Trains is to offer return tickets from London to Margate for £10's over the winter weekends.
The initiative, designed to support the Mary Portas Pilot scheme, will run from November to February.
Five hundred tickets will be available online only for each weekend.
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Cloudy and breezy for much of the day. Rain and stronger winds arriving tonight.
A mostly dry but cloudy morning. Heavy rain and stronger winds this evening.
Another cloudy and breezy day tomorrow. Turning windy with rain arriving tomorrow evening.